Tamara Mayne established Brooklyn Candle Studio as a side hustle and has grown it from an Etsy store into a global brand sold in retailers. Here are 4 measures she took to reach the summit.
1. Looking Legit
Tamara took her online presence seriously from the get-go, building on her background as a graphic artist to creating professional photos, web pages and social media posts that established her studio as a premier player in the market.
2. Making Investments Before You Feel Ready
While it’s important to be thoughtful and strategic when making decisions that will impact your business, sometimes you have to take risks in order to grow. It can be difficult to let go of control and put your trust in something new, but if you’re not willing to take risks then you’ll never achieve the level of success you desire. So don’t be afraid to step outside your comfort zone – it could lead to amazing things for your business!
3. Adapting To The Market
Focus on what is working and not worry too much about what isn’t. This helps scale your business (even if you started as an Etsy store!) and continue selling in major retailers even when the market is going in a different direction. Find the sweet spot where you are able to attract new customers and maintain your existing ones.
4. Being As Resourceful As Possible
Ask other small business owners who are at a similar stage as you or just a few steps ahead what has worked for them. Talk to your target customer about where they go to discover new products – this will help you determine the most effective way to market yours. Being resourceful means being unafraid to ask for help – don’t be afraid to reach out to others for guidance in getting your product out there!
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