Customer Engagement Platform vs. CRM: The 2025 Shift to Omnichannel Success
The digital landscape is evolving, and so are customer expectations. Today’s consumers demand seamless, personalized, and real-time interactions with brands across multiple channels. This shift has exposed the limitations of traditional CRM (Customer Relationship Management) systems and fueled the rise of Customer Engagement Platforms (CEPs). In this article, we’ll explore the differences between CEPs and…