It’s been a decade since the term “creator economy” first appeared. And yet, it has only recently become a common phrase. According to one survey, the number of people who use social media platforms to monetize their audience is believed to be around 50 million people. The creator economy is now worth $104 billion when…
Building a brand community is a challenging task, but the payoff is huge. A strong and loyal community can be the difference between success and failure for your business. Making your community members feel like they belong is key to building loyalty, and will make them more likely to share your content and message with…
Is the blockchain for small businesses? And can your company use it today? At its foundation, blockchain is about trust. In a commercial transaction, trust between the participants is essential for the transaction to run well. When a transaction is recorded on the blockchain, there is no way to edit the data without a record…
The average person receives 126 emails per day. Most of these get sent straight to the trash. And while we’d all like to think our emails are different, the truth is, a big portion of our subscribers will be deleting emails “sight unseen” as well. The challenge of crafting effective marketing emails that your audience…
Covid-19 has permanently altered the DNA of B2B buyers. Businesses that don’t adapt quickly to meet buyers’ digital-first preferences risk unfulfilled quotas, insufficient pipelines and profits well below expectations. Organizations must acknowledge post-pandemic buying behaviors, cater to new time and attention constraints and streamline messages. Every interaction is a measured investment from a buyer accustomed…
It is nearly impossible to prepare a successful campaign without using Big Data when it comes to marketing. Realizing the importance of data-driven marketing can be a turning point in any company’s “lifespan”. A correctly led campaign will let you discover a wide variety of data about the customer, like their preferences, hobbies, interests or…
Publishers should seek out blockchain vendors that have been around the block(chain) for a while. Knowing which blockchain a vendor uses can help establish legitimacy, and delving deeper can uncover hidden costs. Publishers also need to be prepared to evaluate blockchain and crypto companies as advertisers. Turner Sports’ Yang Adija has been thinking about the…
Marketing targeting today’s consumer requires a paradigm change away from existing techniques. The new model focuses on delivering a product or service to individuals based on how it enhances their lives and lifestyles. Consumers today have a lot more information at their disposal than they had previously. So, if you want to sell anything to…
The concept behind responsive web design is to create a flexible website that behaves like water filling a container or a device. Responsive web design uses programing languages (such as CSS and, in some cases, JavaScript plugins) to dynamically adapt to screen size, orientation, resolution, color capabilities, and other device attributes. These four elements are…