We help nonprofits grow their visibility, reach, and results online.
Digismart is a digital marketing partner for nonprofits. We help organizations attract the right audience through Google Ad Grants, search visibility, stronger messaging, and smarter digital strategy.
One of the biggest opportunities most nonprofits miss? Up to $10,000 a month in free Google Ads through the Google Ad Grant.
See If You Qualify — Free Audit, No Commitment →
The opportunity most nonprofits miss
Google gives eligible nonprofits up to $10,000/month in free advertising. But most organizations:
Never apply
Most executive directors don’t know the grant exists until years after they were eligible — leaving tens of thousands of dollars completely unclaimed.
Get approved but don’t use it
Getting approved is step one. Without ongoing management, campaigns stall, spend goes unspent, and the grant sits idle month after month.
Lose the grant due to compliance issues
Google’s rules are strict. Miss a CTR threshold or violate a policy and your account gets suspended — sometimes with no warning.
That’s up to $120,000/year in visibility left on the table.
What happens when it’s used correctly
When properly set up and managed, the grant can:
Drive thousands of visitors to your site
Your organization appears at the top of Google when people search for causes, services, or programs like yours — at zero cost per click.
Bring in new donors and supporters
Targeted campaigns reach people actively searching to donate, volunteer, or find the exact services your organization provides.
Increase awareness for your mission
Even clicks that don’t convert immediately build brand recognition for your cause — putting your organization in front of the right audience consistently.
Every single month.
Why most nonprofits struggle with it
The Google Ad Grant isn’t “set it and forget it.” It requires:
Ongoing optimization
Campaigns that aren’t regularly updated stagnate. Keywords go stale, quality scores drop, and spend never reaches the $10K cap — meaning you’re leaving money unspent every month.
Keyword strategy
Google Ad Grants has strict keyword rules. Generic terms get rejected. Broad terms waste spend. Getting the right keywords requires research and experience with the platform’s specific constraints.
Compliance with Google’s rules
A CTR below 5%, low-quality landing pages, or policy violations can get your account suspended. Reinstatement takes weeks — and during that time, your grant goes dark.
Let us handle this for you →Time your team doesn’t have
Most nonprofit teams are focused on mission delivery — not ad management. The grant becomes a low-priority task that never gets the attention it needs to produce results.
That’s where we come in
We handle everything — so you can actually use the grant and keep it.
Does Your Organization Qualify?
Google Ad Grants is available to most 501(c)(3) organizations in the United States. Here’s a quick overview — and if you’re not sure, our free eligibility check call takes 20 minutes and gives you a definitive answer.
✓ Generally Eligible
- ✓ U.S.-based 501(c)(3) organizations
- ✓ Social services & community nonprofits
- ✓ Arts, culture & humanities organizations
- ✓ Health & wellness nonprofits
- ✓ Education & youth programs
- ✓ Environmental organizations
- ✓ Animal welfare organizations
✗ Generally Not Eligible
- ✗ Government entities & agencies
- ✗ Hospitals and healthcare institutions
- ✗ Schools, universities & academic institutions
- ✗ Religious organizations (for religious content)
- ✗ Organizations without an active website
Not sure if you qualify? Get a free audit below. We’ll review your organization’s situation and show you exactly what the grant could do for you — no commitment, no sales pitch.
Get My Free Audit →Built for nonprofits that want to grow without growing their budget
This is built for nonprofits that want to grow their impact without increasing their marketing budget.
Organizations eligible for Ad Grants
Any U.S.-based 501(c)(3) that meets Google’s requirements — which includes the vast majority of nonprofits. Not sure if you qualify? We’ll check for free.
Teams with limited marketing resources
You don’t have a dedicated digital marketing team. You need results without adding headcount or agency retainers that eat into your program budget.
Nonprofits not fully using their grant
You have the grant but it’s not producing results — or you’re spending less than $10K/month. We’ll rebuild campaigns that actually spend and convert.
Turn free ads into real results
You’re not paying for ads.
You’re making sure you actually use what’s already available to you.
The organizations that benefit most from the grant aren’t the biggest ones — they’re the ones that use it consistently.
Simple Pricing. No Surprises.
Two options — one for organizations that want a complete setup, one for those who want us to manage it every month. Both include full campaign build. You only pay if your Google Ad Grant application is approved.
No approval, no charge. If Google does not approve your Ad Grant application, you owe nothing. You only pay once your grant is live and running.
Setup Only
Full application, setup, and campaign launch. You manage it from there — or come back when you’re ready for monthly support.
- Google for Nonprofits enrollment
- Ad Grants application & submission
- Full campaign architecture build
- Keyword research & ad copywriting
- Individual ad creation & setup
- Conversion tracking setup
- Compliance audit before launch
Setup + Monthly Management
Everything in Setup Only, plus we manage and optimize your campaigns every month so the grant keeps producing results.
- Everything in Setup Only
- Monthly keyword optimization
- Ad copy testing & refresh
- Bid & budget management
- Google policy compliance monitoring
- Landing page recommendations
- Plain-English monthly report
- Direct access to your account manager
No long-term contracts. Monthly management cancels anytime with 30 days notice. Questions? Talk to the team →
What Clients Say About Working With Digismart
“Digismart is one of the few digital agencies who stay current with best practices across all digital media. Their ability to think both strategically and tactically creates an environment for the client to achieve optimal results. They have never let me down.”
“Recommendations are always sincere and honest — and not always in their own interests. Went above and beyond to ensure full satisfaction. I would recommend them to anyone intimidated by big name firms.”
“John is extremely responsive, offers great viewpoints, and is always looking for ways to improve without even being asked. Truly a 360 digital agency.”
Based in Miami? We offer the same service with the added benefit of in-person strategy sessions, local nonprofit network knowledge, and Miami-Dade specific campaign targeting.
See our Miami nonprofit page →Get Your Free Audit
Pick a time that works for you. We’ll review your situation and show you exactly how the grant could work for your organization — no commitment required.
Find out what you’re missing
We’ll review your situation and show you exactly how the grant could work for your organization.
Get Your Free Audit →Free · No commitment · Works with nonprofits nationwide