Digital Back Office

The Fundamentals of Responsive Web Design and How it Works

The concept behind responsive web design is to create a flexible website that behaves like water filling a container or a device. Responsive web design uses programing languages (such as CSS and, in some cases, JavaScript plugins) to dynamically adapt to screen size, orientation, resolution, color capabilities, and other device attributes. These four elements are…

Nonprofit marketing trends report.

A digital shift is changing how nonprofits operate

According to the 2021 Nonprofit Trends Report by Salesforce.org, the issues that were of greatest ongoing concern for global nonprofit employees included: Controlling expenses Adapting to remote/virtual programs Hosting in-person events Implementing new technology tools and solutions Hosting, creating content, and promoting virtual/online events Retaining volunteers Changing the size of the organization to meet increased…

A group of people interacting with a mobile phone, reflecting marketing trends.

Marketing Trends 2022 For Business Owners

Marketing trends are  critical in staying relevant in the online marketplace. When it comes to e-commerce marketing strategy, this year has seen a lot of progress. Though not every trendy marketing approach will work with every online business (and some trends are classics making a comeback), sellers of all skill levels may benefit from researching…

WhatsApp Business
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Catalogs make WhatsApp Business shoppable

Catalogs is a new WhatsApp Business feature that makes it possible to display (and sell) your offer on Social Media You can now generate catalogs of your products and services on WhatsApp and distribute them to your contacts without having to mail them individually. According to a recent Facebook poll, 30% of Latin Americans anticipate…

A digital marketing diagram with icons illustrating SEO marketing and search engine optimization.

Digital Marketing 3.0 – Great For Sales ?

Digital Marketing 3.0 (the future of digital marketing) is exciting — it is innovative, progressive, and, most importantly, customer-focused. As we say goodbye to cookies and move beyond last click attribution, digital marketing as we know it is evolving into something entirely new. Will this spell the end of individualized, tailored marketing? Certainly not. Will…

What Does a Digital Marketing Agency Do?

How do small businesses benefit from hiring a digital marketing agency?  By reaching out to customers online via omnichannel marketing, multichannel marketing, and other marketing channels. According to 33% of digital marketers, they drive genuine traffic to a site. These firms assist you in growing your business and expanding your reach through various channels such…

SEO Google Search Console

SEO or PPC, which is better?

SEO or PPC, where should you budget go to? For those who are unfamiliar with these terms and tactics, we’ll begin with a simple introduction. SEO is an abbreviation for search engine optimization, PPC is an abbreviation for pay-per-click advertising.  We all use search engines to locate what we’re searching for, whether it’s an answer…

Ecommerce

How To Acquire (and Keep) Ecommerce Customers

Last year, new clients made up as much as 75% of all online transactions. However, keeping those customers is usually just as important. The following are some of the most important methods that your ecommerce firm may attract new clients and keep them loyal. 1. Maximize the number of distribution channels available to you. Amazon…

A person working on digital marketing with a cell phone and pens.

6 Small Business Marketing Tactics That Actually Work

Whether you’re going to establish a small business or already have one, how well you advertise and which marketing tactics you use is critical to its success. There are more than 30 million small enterprises in the United States that are vying for success. Small companies are planning to spend more money on social media,…