A digital content strategy is a plan for creating and managing content for your brand. It is a necessary part of any marketing plan. A digital content strategy should include the following five components: 1. The Goal of Your Digital Content Strategy The goal of your content should always be to inform, entertain, or engage…
As a small business, it’s important to spend your marketing dollars wisely. Here are 5 tips to help reduce your digital marketing spend without compromising your results. 1. Create your content in-house There are a lot of pros and cons to creating your content in-house. In-house content creation can help you maintain a consistent voice…
Having an outdated website can be very harmful to your business. It can cause your website to load slowly, frustrating your visitors and causing them to leave without even learning about your company’s products or services. It can also hurt your ranking in search engines. Do You Have an Old Website? Perhaps your web developer…
For small businesses, the days of relying on traditional methods, like sales pitches and ads in traditional media outlets are coming to an end. The content that you publish online is essential in earning website traffic, gaining potential customers, and overall visibility in today’s digital landscape. It All Starts With Google 1. Even for small…
It’s been a decade since the term “creator economy” first appeared. And yet, it has only recently become a common phrase. According to one survey, the number of people who use social media platforms to monetize their audience is believed to be around 50 million people. The creator economy is now worth $104 billion when…
Building a brand community is a challenging task, but the payoff is huge. A strong and loyal community can be the difference between success and failure for your business. Making your community members feel like they belong is key to building loyalty, and will make them more likely to share your content and message with…
Is the blockchain for small businesses? And can your company use it today? At its foundation, blockchain is about trust. In a commercial transaction, trust between the participants is essential for the transaction to run well. When a transaction is recorded on the blockchain, there is no way to edit the data without a record…
The average person receives 126 emails per day. Most of these get sent straight to the trash. And while we’d all like to think our emails are different, the truth is, a big portion of our subscribers will be deleting emails “sight unseen” as well. The challenge of crafting effective marketing emails that your audience…
Covid-19 has permanently altered the DNA of B2B buyers. Businesses that don’t adapt quickly to meet buyers’ digital-first preferences risk unfulfilled quotas, insufficient pipelines and profits well below expectations. Organizations must acknowledge post-pandemic buying behaviors, cater to new time and attention constraints and streamline messages. Every interaction is a measured investment from a buyer accustomed…