Author: John Frydman

[ad_1] MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and it’s still all about email, isn’t it? Okay, that’s an exaggeration. Email isn’t the only marketing channel and email marketing isn’t the only form of marketing. But while cutting edge technologies like natural…

An online jewelry firm called Manly Bands is betting shopping on TikTok is the future of e-commerce. With a business account on Shopify, the small Utah firm became the first beta testers of TikTok Shopping, which allows merchants to add a shopping tab to their profiles and build an online storefront that directs customers to…