A person is sitting at a desk with a laptop, engaging in digital marketing.

7 Digital Marketing Trends – Winter 2021

As a result of the Covid-19 pandemic, companies of all kinds had to radically alter their digital marketing strategies. In the blink of an eye, meeting, selling, and networking face-to-face became impractical, and the whole business had to change course. While the coronavirus outbreak and its following limitations have not been an easy period, several…

A person following on Facebook with a phone.

Tips On How To Boost Your Facebook Following On A Small Budget

Boosting your Facebook Following need not cost you a lot of money. All you need is a plan that will help you get your message in front of the proper audience. It all begins with Facebook. This social networking platform is used by 2.85 billion individuals throughout the world, and you may reach nearly all…

Two people standing on a pole holding their phones, no bull.

How No Bull is trying to foster community among its customers

Customers of the athletic footwear and gear company No Bull want to feel like they’re part of something bigger than just buying things. According to CMO Todd Meleney, this will make them more inclined to become “evangelists” for the company. According to Meleney, “word of mouth is the most potent kind of marketing,” and buyers…

The logo of Peacock is shown in front of a computer screen.

Marketers gain access to NBC Universal’s Peacock CTV inventory via Yahoo DSP

NBC Universal has partnered with Yahoo to give marketers direct access to Peacock streaming and live content inventory through the Yahoo DSP. The inventory is programmatic guaranteed, which helps in the upfront and scatter-buying processes. Peacock’s complete premium content library includes NBC Sports, NBCU Next-Day Prime, Sky News and the Universal Pictures film library, among…

A group of people enthusiastically sitting in front of an email icon, celebrating the importance of morning emails.

Good morning: It’s all about email

[ad_1] MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and it’s still all about email, isn’t it? Okay, that’s an exaggeration. Email isn’t the only marketing channel and email marketing isn’t the only form of marketing. But while cutting edge technologies like natural…

Shopping on TikTok

Shopping on TikTok is coming to your online store

An online jewelry firm called Manly Bands is betting shopping on TikTok is the future of e-commerce. With a business account on Shopify, the small Utah firm became the first beta testers of TikTok Shopping, which allows merchants to add a shopping tab to their profiles and build an online storefront that directs customers to…