Is the blockchain for small businesses? And can your company use it today? At its foundation, blockchain is about trust. In a commercial transaction, trust between the participants is essential for the transaction to run well. When a transaction is recorded on the blockchain, there is no way to edit the data without a record…
Covid-19 has permanently altered the DNA of B2B buyers. Businesses that don’t adapt quickly to meet buyers’ digital-first preferences risk unfulfilled quotas, insufficient pipelines and profits well below expectations. Organizations must acknowledge post-pandemic buying behaviors, cater to new time and attention constraints and streamline messages. Every interaction is a measured investment from a buyer accustomed…