For small businesses, the days of relying on traditional methods, like sales pitches and ads in traditional media outlets are coming to an end.
The content that you publish online is essential in earning website traffic, gaining potential customers, and overall visibility in today’s digital landscape.
It All Starts With Google
1. Even for small businesses, It’s important to have a company page, but if you have one, your followers won’t find you unless they know who you are. You can be seen for free – digital marketing doesn’t have to be expensive.
2. Add your company’s YouTube channel. YouTube is an important tool, and there will always be someone out there who does a better video than you.The more content that is added, the higher it shows up in search results.You will need to register to become a part of YouTube. There are no fees for anyone or business.
3. If your company has an RSS feed, share the feed. RSS is a great way for individuals to make sure they get your updates regularly, no matter their platform.
A Company Blog is a Great Way to Help Customers Make Informed Purchase Decisions.
Customers don’t know what they don’t know. They often don’t know that you could do your job better than they thought you could. This is a customer retention issue. When it comes to driving leads, they need to know your brand is professional.
The best way to educate customers for small businesses today, is through video. It can be short, but it must be easy to understand, informative and short. Video is the perfect tool because people are more likely to watch than read. Use video to market your services, to educate customers and to answer frequently asked questions.
Low-Cost Digital Advertising
For the most cost-effective online advertising solutions, small businesses need to look at Google Adwords, Facebook Ads and LinkedIn Ads. Google and Facebook are the two leading websites in all of digital marketing. Google Adwords
Google AdWords and Facebook are two great ways to target specific customers and spread your message. Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Facebook retargeting shows your ads to people who already know your company through Facebook or Instagram.
It’s better to identify clients on Google and then retarget them with social media because customers are more likely to remember your name after seeing it five or ten times rather than only seeing it once. It”s a great one-two punch to deploy.
You can also engage your Facebook audience via ads and by creating a page or group where customers, business partners, and business prospects can get to know you and learn who you are and what you do.
Track Everything. Data Is Your Friend.
Measure the number of times an article or blog is read and how much time is spent on the website by keeping track of inbound calls, directions requests, form submissions, and information requests.
With a good website, you’ll be able to see what is working and what isn’t, based on these indicators.
In Google Analytics, you’ll find statistics about how your customers and prospects use the web to find your company. Write for them, consistently, and your audience – and your sales!- will grow.
Adapt or Disappear
Digital Marketing doesn’t have to be expensive. Start with your Google MyBusiness page and strong on-page SEO and grow from there. It’s really all about consistency.
When it comes to choosing your marketing services for your small businesses, don’t need limit themselves because of budget. There are many affordable options out there for digital marketing that give you the same results at a rate that would be significantly less expensive than advertising strategies in traditional media. Digismart helps small businesses like yours boost their digital marketing.