Companies who are leading the way, or are digitally leading, see digital transformation as a journey rather than a destination. Consumers today expect multichannel sophistication and individualized brand experiences, prompting businesses to rethink their approach to demand generation and develop better metrics for marketing effectiveness. As these problems rise, firms will be forced to adopt…
When e-commerce first appeared more than 40 years ago, no one could have predicted the influence it would have on purchasing and selling. While there have been many landmarks in the history of e-commerce companies—from the introduction of online advertising to the explosion of online shopping as a result of Covid-19—looking to the future is…
As a small business, it’s important to spend your marketing dollars wisely. Here are 5 tips to help reduce your digital marketing spend without compromising your results. 1. Create your content in-house There are a lot of pros and cons to creating your content in-house. In-house content creation can help you maintain a consistent voice…
For small businesses, the days of relying on traditional methods, like sales pitches and ads in traditional media outlets are coming to an end. The content that you publish online is essential in earning website traffic, gaining potential customers, and overall visibility in today’s digital landscape. It All Starts With Google 1. Even for small…
It’s been a decade since the term “creator economy” first appeared. And yet, it has only recently become a common phrase. According to one survey, the number of people who use social media platforms to monetize their audience is believed to be around 50 million people. The creator economy is now worth $104 billion when…
The average person receives 126 emails per day. Most of these get sent straight to the trash. And while we’d all like to think our emails are different, the truth is, a big portion of our subscribers will be deleting emails “sight unseen” as well. The challenge of crafting effective marketing emails that your audience…
It is nearly impossible to prepare a successful campaign without using Big Data when it comes to marketing. Realizing the importance of data-driven marketing can be a turning point in any company’s “lifespan”. A correctly led campaign will let you discover a wide variety of data about the customer, like their preferences, hobbies, interests or…
Publishers should seek out blockchain vendors that have been around the block(chain) for a while. Knowing which blockchain a vendor uses can help establish legitimacy, and delving deeper can uncover hidden costs. Publishers also need to be prepared to evaluate blockchain and crypto companies as advertisers. Turner Sports’ Yang Adija has been thinking about the…
Marketing targeting today’s consumer requires a paradigm change away from existing techniques. The new model focuses on delivering a product or service to individuals based on how it enhances their lives and lifestyles. Consumers today have a lot more information at their disposal than they had previously. So, if you want to sell anything to…