Video SEO: did you know that there are more than 500 hours of videos uploaded on YouTube every single minute worldwide? For every content creator or video marketer, this means one thing: it’s a battle for eyeballs out there. Coming up with brilliant video content is one thing, making it visible to your target viewers…
Customers can be understood as individuals rather than as part of a larger group through the use of CLV. Knowledge of customer lifetime value (CLV) has become an integral part of the marketer’s toolbox. CLV allows for more accurate segmentation to create more effective programs. It also helps marketers focus on those customers who offer…
SEO or PPC, where should you budget go to? For those who are unfamiliar with these terms and tactics, we’ll begin with a simple introduction. SEO is an abbreviation for search engine optimization, PPC is an abbreviation for pay-per-click advertising. We all use search engines to locate what we’re searching for, whether it’s an answer…