The logo of Peacock is shown in front of a computer screen.

Marketers gain access to NBC Universal’s Peacock CTV inventory via Yahoo DSP

ByJohn Frydman

NBC Universal has partnered with Yahoo to give marketers direct access to Peacock streaming and live content inventory through the Yahoo DSP. The inventory is programmatic guaranteed, which helps in the upfront and scatter-buying processes.

Peacock’s complete premium content library includes NBC Sports, NBCU Next-Day Prime, Sky News and the Universal Pictures film library, among other streaming content.

Within the DSP, advertisers will be able to target by location, age/gender, Peacock in-house segments, as well as by contextual pre-defined or dynamic packages.

This is Peacock’s first ever programmatic rollout, with Yahoo servicing as a pilot partner. Yahoo has previously delivered programmatic guaranteed campaigns for leading CPG, automotive and telecom brands.

Why we care. There is reason to believe that CTV viewers are looking to ad-supported services to offset the pricy proposition of subscribing to multiple premium content apps. In order for services like Peacock to make the case for advertisers, they need a dependable DSP partner to up the ad revenue and make sure ads are finding the relevant audiences for advertisers.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

[ad_2]

Source link

Similar Posts

Top 6 Digital Marketing Strategies for Nonprofits
| | | |

Top 6 Digital Marketing Strategies Every Nonprofit Should Implement

ByJohn Frydman

Navigating the digital landscape can be a daunting task, but for nonprofits, it’s a crucial one. With limited budgets and resources, it’s essential to maximize every opportunity to engage donors, volunteers, and the community. Here’s a comprehensive guide on digital marketing strategies for nonprofits, complete with real-life examples and actionable tips. Why Digital Marketing Matters…

Shopping on TikTok

Shopping on TikTok is coming to your online store

ByJohn Frydman

An online jewelry firm called Manly Bands is betting shopping on TikTok is the future of e-commerce. With a business account on Shopify, the small Utah firm became the first beta testers of TikTok Shopping, which allows merchants to add a shopping tab to their profiles and build an online storefront that directs customers to…

Social Media Ads for Nonprofits
| |

Leveraging Social Media Ads for Nonprofits: Reach, Engage, and Drive Donations

ByJohn Frydman

In the ever-evolving digital landscape, nonprofits face the challenge of standing out amidst a sea of causes, campaigns, and content. While organic reach on social media platforms can be effective, it often falls short in capturing the attention of potential donors. Enter social media ads – a powerful tool that, when used strategically, can amplify…

Blockchain vendors

What to Look For in Blockchain Vendors

ByJohn Frydman

Publishers should seek out blockchain vendors that have been around the block(chain) for a while. Knowing which blockchain a vendor uses can help establish legitimacy, and delving deeper can uncover hidden costs. Publishers also need to be prepared to evaluate blockchain and crypto companies as advertisers. Turner Sports’ Yang Adija has been thinking about the…

Online Customer Reviews

The Art of Asking for Customer Reviews

Byjnf

Let’s start with the facts: customer reviews are the digital age’s word-of-mouth. Over 90% of customers read online reviews before visiting a business. So, whether you’re a quaint local bookstore or a buzzing online tech startup, reviews matter. But how do you coax those precious testimonials out of your customers without sounding like a desperate…