Nonprofit CRMs for 2024
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Nonprofit CRMs for 2024 : Which Is the Right One for Your Organization?


Nonprofit organizations face unique challenges that require unique solutions, especially when it comes to managing relationships with donors, volunteers, and stakeholders. A robust Customer Relationship Management (CRM) system is not just helpful but necessary in today’s nonprofit sector for nurturing these vital connections. This guide delves into popular CRM options for nonprofits, their discounts, and free alternatives, alongside insights into the latest player making waves in the nonprofit sphere.

Popular Nonprofit CRMs

  1. Salesforce for Nonprofits – Salesforce offers a powerful, versatile CRM for nonprofits, complete with a Philanthropy Cloud that connects corporations and employees to causes they care about. Nonprofits can apply to receive 10 free subscriptions through the Salesforce Power of Us program, offering deep discounts on additional subscriptions, products, and services. Of all CRMs, Salesforce is the most powerful, but also the most difficult, and therefore, the most expensive to run and build on.
  2. HubSpot for Nonprofits – Known for its inbound marketing prowess, HubSpot also provides a CRM that’s great for third-party integrations. HubSpot’s CRM is free but limited, and while advanced plans offer more, they can be costly. Nevertheless, HubSpot provides a 40% discount for qualifying nonprofits, aiding in streamlining their operations without breaking the bank.
  3. – The most recent entry to the list. Offers a tailored solution for nonprofit organizations looking to streamline operations and maximize impact. Their Nonprofit Program provides two distinct plans: the Nonprofit Plan offers the first 10 seats for free and a 70% discount from the 11th seat onward, while the Enterprise Plan extends a 33% discount per user, aiming to accommodate larger nonprofits. These offerings are designed to meet the specific needs of the sector by providing a comprehensive platform for fundraising, donor management, volunteer coordination, and project operations management​. is very intuitive and easy to onboard.

Emerging Nonprofit CRM Platforms

  • HighLevel – A relatively new entrant, HighLevel, is gaining traction among nonprofits. It introduced “Communities,” a new feature specifically beneficial for nonprofits aiming to foster engagement, interaction, and collaboration within their ecosystem. This feature provides a space for nonprofits to set up both public and private groups for discussions, allowing for broader community involvement or more focused conversations on sensitive topics. The platform, already recognized for its comprehensive suite of software tools, now extends its functionality to manage fundraising campaigns, track donations, and coordinate volunteers more effectively.

Free Nonprofit CRM Options

  • Freshsales – Offers a limited free plan and is touted as the best CRM for communications, perfect for international nonprofits due to its multilingual and multicurrency support.
  • EngageBay – This all-in-one CRM is free for up to 10 users and 250 contacts, offering excellent tools for contact management and marketing automation.
  • Zoho CRM – With a free plan available, Zoho CRM is ideal for large nonprofits, offering a suite of over 45 apps to support a variety of functions without needing coding expertise.
  • Bitrix24 – Bitrix24 stands out in the nonprofit sector for its robust features without the price tag. It offers a free CRM system that includes contact management, telemarketing, reports, and social collaboration tools. It’s designed to be user-friendly and can be set up in just 30 seconds after registration. Moreover, Bitrix24 includes a range of tools for remote work, which is increasingly important in today’s dynamic work environments​​.
  • NeonCRM emerges as a reliable tool for nonprofits seeking a blend of efficiency and comprehensive donor management. As a cloud-based platform, it has earned accolades for its ability to consolidate a plethora of tasks including recording donor information, managing fundraising campaigns, and even handling event registrations within its intuitive interface. Users laud its user-friendly nature, which doesn’t demand extensive technical know-how, making it accessible for organizations of varying sizes and tech capabilities. With functionalities that allow detailed tracking of donor interactions and seamless integration into donation campaigns, NeonCRM stands as a donor database par excellence, fostering enhanced engagement and robust reporting that propels nonprofit missions forward.

CRM solutions have been linked to a 34% improvement in productivity among nonprofit teams due to automation and better data management (Source: TechImpact

Emerging Trends in Nonprofit Technology

As nonprofits continue to embrace technology, several key trends are emerging:

  • Artificial Intelligence and Machine Learning: These technologies offer predictive analytics for donor behaviors and can automate routine tasks, allowing nonprofits to focus on strategy and engagement.
  • Mobile Technology: With the increasing use of smartphones, mobile-friendly CRM solutions are becoming essential for nonprofits to reach wider audiences and facilitate real-time engagement.
  • Cloud Computing: The shift to cloud-based Nonprofit CRMs like Bitrix24 allows for greater accessibility, scalability, and reduced IT costs.
  • Social Media Integration: Nonprofit CRMs that offer social listening and engagement tools enable charities to tap into broader networks and leverage social platforms for fundraising and awareness campaigns.
  • Data Security and Privacy: As data becomes more integral to nonprofit operations, the importance of secure and compliant CRM systems is paramount.

Nonprofits using CRM software have seen a 26% increase in conversion rates for leads to donors, highlighting the importance of effective donor management tools in fundraising efforts (Source: Nonprofit Tech for Good).

Transformative Impact of Nonprofit CRMs

Deploying a CRM system can be a transformative experience for a nonprofit. It ushers in a new level of organization and insight into donor behaviors, preferences, and patterns of giving. By centralizing data, nonprofits can cultivate a 360-degree view of their donors, enhancing personalized communication and building stronger relationships.

The ability to generate detailed reports empowers nonprofits with actionable data to tailor their fundraising strategies effectively. Moreover, the automation of administrative tasks frees up valuable resources, allowing staff to focus on mission-critical activities rather than getting bogged down by paperwork and data entry. The result is a more strategic, data-informed approach to fundraising and community engagement that can lead to increased donations, higher event turnouts, and a more solid foundation for long-term growth and success​​​​.

Moving Forward with Digital Empowerment

For those at the helm of nonprofits, embracing CRM systems like Bitrix24 or the discounted offerings of Salesforce and HubSpot can mark the beginning of a transformative journey. It’s an invitation to chart a course through the digital landscape with confidence, backed by tools that amplify impact and foster enduring connections.

As technology continues to evolve, nonprofits that harness these tools will not only manage their relationships more effectively but also craft narratives of change that resonate across the digital expanse. Whether through the strategic use of AI, the outreach capabilities of mobile technology, or the collaborative power of cloud computing, Nonprofit CRMs are the engines that drive the sector forward into a future brimming with possibility and potential.


Selecting the right CRM is a critical decision for any nonprofit. It’s about finding the balance between functionality, cost, and usability. Here are some quick takeaways:

  • If cost is the primary concern and you need a broad suite of tools, Bitrix24 might be the best starting point due to its free offering for unlimited users.
  • For a nonprofit looking to deeply engage with a community of supporters and volunteers, HighLevel could be the best choice with its new Communities feature.
  • If you require a CRM that’s both powerful and offers significant discounts for nonprofits, and your team can handle a more complex system, Salesforce would be a strong contender.
  • Should your focus be on marketing and outreach, with the need for an intuitive and easy-to-use interface, HubSpot would be appealing.
  • When prioritizing a user-friendly platform that can centralize operations and has specific features for fundraising, seems like a promising option, especially with its free seats for nonprofits.
  • If you’re looking for a cloud-based CRM that’s immediately accessible and relatively easy for staff to use, NeonCRM might be the right fit, especially if modernization isn’t a major concern.