This year’s CRM Excellence Award winners include SugarCRM.
It’s the second time in a row that Sugar has taken home the award from CUSTOMER magazine and TMC, a global media conglomerate.
As a CRM partner, Sugar has been recognized by Sugar’s customers as a winner of the CRM Excellence Award.”
This award is in recognition of Sugar’s outstanding work in integrating artificial intelligence (AI) across the whole platform.
An AI-driven CRM platform can provide next-best action suggestions, lead conversion tips, opportunity closure predictions and recommendations on ideal customer profiles even if CRM data is restricted or lacking.