Nonprofit marketing trends report.

A digital shift is changing how nonprofits operate

According to the 2021 Nonprofit Trends Report by, the issues that were of greatest ongoing concern for global nonprofit employees included:

  • Controlling expenses
  • Adapting to remote/virtual programs
  • Hosting in-person events
  • Implementing new technology tools and solutions
  • Hosting, creating content, and promoting virtual/online events
  • Retaining volunteers
  • Changing the size of the organization to meet increased demand for services

A digital-first shift is changing how nonprofits operate.

32% of all nonprofits surveyed said ensuring the mental health and wellbeing of their employees was a major issue for them over the past year. Only 38% of executives felt their boards represented the communities they serve. 56% of U.S. adults with employer-sponsored health benefits indicated that liking their health coverage was a key factor in staying at their current job. One-third of nonprofits reported laying off or furloughing staff over the past 12 months.

85% of those surveyed say staff retention will continue to or become a challenge. The majority of nonprofits surveyed expect to be doing the majority of their work online within three years. Donors expect remote access to key impact performance metrics (KPIs) and real-time KPIs on their website. Digital channels are the linchpin to future marketing and fundraising success. 36% of respondents said delivery of remote, virtual, and adapted programs was a major issue.

Organizations with less than $1M in revenue embraced these approaches more than those with larger revenues. Thirty percent of marketing respondents said they began using technology and data to create donor profiles.

To learn more about the 2021 Nonprofit Trends Report, you can visit here.

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