Companies who are leading the way, or are digitally leading, see digital transformation as a journey rather than a destination. Consumers today expect multichannel sophistication and individualized brand experiences, prompting businesses to rethink their approach to demand generation and develop better metrics for marketing effectiveness. As these problems rise, firms will be forced to adopt…
When e-commerce first appeared more than 40 years ago, no one could have predicted the influence it would have on purchasing and selling. While there have been many landmarks in the history of e-commerce companies—from the introduction of online advertising to the explosion of online shopping as a result of Covid-19—looking to the future is…
For decades, automating time-consuming, manual processes has been critical for making businesses more scalable, adaptable and efficient.Study after study shows that companies, especially at the enterprise level, continue to invest heavily in automation technologies to drive growth and gain an edge over the competition. Why is it, then, that so many companies still waste money…
Landing Pages are one of the most important parts of any digital marketing campaign. When properly designed and implemented, they can bring in a flood of traffic and conversions.
Learn what is a digital back office and why it’s crucial to help you run your company.
As a new online business, it might be tempting to rush out to launch your website, but without having a custom-built digital back office to go with it, the venture is more risky. In this post we will explain why you shouldn’t make that mistake. The digital back office is the part of your website…
Choosing the right website builder takes some Research. Start Here. Are you happy with your website? Does it represent your business the way you want it to? Or is it outdated and difficult to update? If you answered yes to any of these questions, then it’s certainly time for building a new website for your…
Are you looking for ways to improve your business efficiency and productivity? If so, you should consider using the 5 business automation ideas. These can help you run your business more smoothly and efficiently. What is Business Automation? Business automation is the process of using technology to make business processes more efficient. Business automation usually…
When it comes to social media posts, attention is the most valuable currency. Brands compete with millions of users for attention, and the better they can capture and keep that attention, the more successful they will be. Here are three tips for writing effective social media posts that will capture and keep your audience’s attention:…