Author: John Frydman

I began my career working with international groups like L’Oréal and MGM before founding France.com, which became one of the pioneering e-commerce travel websites focused on France and Europe. Over the past 25+ years, I’ve worked extensively in digital strategy and SEO, helping businesses grow through search visibility and content. More recently, I launched Digismart.io to help organizations and nonprofits make sense of — and adapt to — rapidly changing technology and business challenges, especially around AI, search, and digital workflows. I especially enjoy helping businesses simplify digital complexity, identify opportunities, and avoid costly mistakes, particularly when it comes to search and discoverability in both traditional and AI-driven environments.