Introduction: The Importance of SEO in a Nonprofit Digital Marketing Strategy Search Engine Optimization (SEO) is a critical component of any nonprofit digital marketing strategy. It’s the process of optimizing your website so it ranks higher in search engine results, increasing your online visibility and driving more traffic to your site. According to a report…
What to do when you’ve lost contact with your Wordpress developer and don’t know how where is WordPress hosted? Why it matters where is wordpress hosted WordPress is a popular content management system (CMS) that allows users to create and manage their own websites. However, where your WordPress site is hosted can be important to…
Law firm Womble Bond Dickinson (U.S.) LLP uses a variety of technologies to support its marketing and business development efforts. The hub of the marketing technology stack is its CRM At the hub of its marketing technology stack are the firm’s CRM system and the enterprise data warehouse. The many spokes that connect to the…
In order to scale with your business, you’ll need a cloud-based CRM solution that can scale with you. That’s CRM 101. It’s also even e-commerce 101. That will keep you from doing the same thing over and over again. Using a customer relationship management solution can be of benefit in this situationSoftware-as-a-a-service (SaaS) business applications…
SEO or PPC, where should you budget go to? For those who are unfamiliar with these terms and tactics, we’ll begin with a simple introduction. SEO is an abbreviation for search engine optimization, PPC is an abbreviation for pay-per-click advertising. We all use search engines to locate what we’re searching for, whether it’s an answer…
Whether you’re going to establish a small business or already have one, how well you advertise and which marketing tactics you use is critical to its success. There are more than 30 million small enterprises in the United States that are vying for success. Small companies are planning to spend more money on social media,…
